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Mama’s Creations featured in WSJ – Stress on Shelves
‘Stress on Shelves’—the Battle for Space in Store Aisles
Stretched consumers, selective grocers and more store brands are squeezing already competitive shelf space
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Fresh deli prepared foods manufacturer Mama’s Creations is looking to expand organically and by acquiring outside brands, said CFO Anthony Gruber. The focus for growth is in the deli area of the grocery store rather than in the frozen-food or other aisles, he said. This, according to the CFO, allows Mama’s Creations to keep its retail partners, such as BJ’s Wholesale Club, Whole Foods Market and Foodtown, happy, which helps with good shelf placement.
Mama’s Creations typically avoids paying slotting fees, Gruber said, but the company is investing more in packaging and technology to add shelf life to its meatballs, tuna salad and other food offerings with the aim of keeping prime space.
“Shelf space is always something where you’re fighting your competition to make sure you get front and center,” Gruber said.
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